PPG paper pushes products for LEED points

Paint-maker PPG Industries just released a white paper to help architects, developers, and contractors specify PPG products when seeking LEED (and other green) certifications. Yes, it is basically a big eight-page ad, for example:

As a manufacturer of several national paint brands, PPG has products for all types of interior surfaces that comply with the VOC criteria of Green Seal GS-11, GC-03, and the South Coast Air Quality Management District (SCAQMD), Rule 1113.

When comparing proposed versus baseline energy consumption, fenestration types, u-factor, solar heat gain coefficient (SHGC) and visual light transmittance (VLT) are key energy model inputs. PPG manufactures various architectural glasses that meet design objectives and contribute to the environmental performance of an integrated, energy-efficient building envelope.

Duranar and Superl II ULTRA-Cool coatings for roof and side wall metal assemblies are most applicable for this green building practice. ULTRA-Cool coatings contain IR-reflective pigments that reject solar energy and reduce surface temperatures in a palette of climate-appropriate colors.

But I can't sneer at "advertising" too much. There is actually good info here if you are looking for the right product for your green projects. Just make sure you look at the info from PPG's competitors, too.