What's coming out of Copenhagen for the home improvement industry

Dec. 7 sees the start of the U.N. Climate Change Conference, the biggest gathering of world leaders addressing eco-issues since the meeting at Kyoto, Japan, 12 years ago.

Despite a carbon dioxide cap-and-trade bill that passed the House this summer, Senate heel-draggers have denied the president the signed legislation he had hoped to bring to Copenhagen. Resolved not to repeat Bill Clinton's mistakes in Kyoto (Clinton signed the Kyoto Protocol but could not get it ratified by Congress), Obama has signalled that he does not expect a formal treaty to emerge out of Copenhagen -- he won't seek a treaty until he has a signed law in hand.

So what does that have to do with home improvement? Well, Obama won't want to leave Copenhagen empty-handed, so he'll focus on other areas of agreement. For example, check out this Nov. 17 Energy Department press release boasting of areas of agreement with China:

The two Presidents announced the launch of a new U.S.-China Energy Efficiency Action Plan.  Under the new plan, the two countries will work together to improve the energy efficiency of buildings, industrial facilities, and consumer appliances.

There's more here. 

So the government may soon be pushing tighter building standards and electricity-stingy appliances. The point is that as we see more emphasis on energy efficiency initiatives coming out of Copenhagen, like this one with China, there will be more opportunities for green retailers and builders.

Update: President Obama today confirmed that he will attend the Copenhagen meeting. I don't think he'd be going if he didn't think there was a reason to do so.

Explosion of expos

The local home show has long been a staple of home improvement professionals at convention centers around the country. I bought my first ladder at a home show, myself. But there is a new, eco-friendly twist to the phenomenon: the green expo. More and more of these are popping up. Consider these events, to pick a few:

• Living Green Expo, in southern New Jersey.
• Northern Green Expo, in Minneapolis. 
• Go Green Expo, in seven-plus cities, including New York.
• Idaho Green, in Boise.
• Greenbuild, in Phoenix in 2009, Chicago in 2010.

If you are thinking about exhibiting at one of these events, whether a trade show or a home show, your cred goes up if you keep your own booth as environmentally friendly as your product. To that end, here's some advice for attending green shows:

• Make sure give-aways are actually likely to be useful, and make them from recycled materials. Use canvas bags, not plastic.
• Give out information on CDs or flash drives. If you have to use paper, use recycled paper and avoid coatings that are hard to recycle.
• Design your booth components to be reusable and recyclable.

And in the Do-As-I-Say-Not-As-I-Do Department, here's a Web page with the promising title, "Green tips for exhibitors" -- but the page offers only this:

For this years show National Funeral Exhibitions will be encouraging exhibitors and suppliers to improve environmental performance. An information sheet giving simple and practical green advice will be distributed to all exhibitors.

Translation: Nope, no info online, but we have eco-tips for you printed on dead trees. Epic Fail, as the kiddies say.

Photo hat tip: Alternative Consumer.

Boulder, Colo., eco-home center changes hands

Ellie's Eco Home Store, formerly a subsidiary of Eco Products, has been acquired by Steve Savage, a former president of Eco-Products, according to a report in the Boulder County Business Report. Both companies are based in Boulder, Colo.

Contractors emphasize construction waste management

A new survey of contractors reveals that managing construction waste is the second-most important green practice to these building pros. The report from McGraw Hill Construction, highlighted in a McGraw Hill press release, included these results:

• By 2013, McGraw-Hill Construction projects that the green building market will be up to 25 percent of all new construction starts by value, equating to a $140 billion market.
• 61 percent of contractors rate waste management plans as the second-most important aspect of green building, just behind energy efficiency.
• The United States generated 143.5 million tons of building-related construction and demolition debris in 2008, but only 28 percent (40.2 million tons) was reused, recycled or sent to waste-to-energy facilities.
• The biggest drivers behind sustainable construction waste management practices include client demand (82 percent) and government regulations (81 percent). Competitive advantage (77 percent) and increases in education and awareness (75 percent) are also cited as major influencing factors.   

McGraw Hill is in the business of producing research-driven papers that it then offers for sale. But the company releases choice factoids from the research to whet the appetite of potential customers.

Denim: the last straw in insulation

I've blogged before about using straw as insulation, and straw construction is still in the news. But Habitat for Humanity is putting an even more unusual organic fiber to use in new houses: denim. The charitable organization has been recruiting college kids in drives to collect used jeans -- for example, in West Virginia, South Dakota, and Kentucky (see photo) -- which are then recycled into insulation. Check out this article on the program in Agweek, and the campaign's official site. And, surprise surprise, the denim drive is co-sponsored by the Cotton Inc. people: good press for cotton companies, and warm houses for the poor. The denim is made into insulation by Bonded Logic.

The green wave breaks

When you look up from the individual grains of sand -- LEED certification, carbon offsets, Energy Star, recycling -- and you really see the wide beach, you can't help but notice the tide of changing attitudes coming in at last.

I remember when the only environmental issues in retail were those forced on business by activist groups such as PETA and the Rainforest Action Network. Ten years ago, the most controversial environmental issue in home improvement was sustainable forestry, and when Home Depot decided to source products made from certified wood, it was big news -- but retailers had to be harangued into it.

What a difference a recession makes. Businesses are looking for ways to cut costs, and suddenly everyone wants to save the planet, one utility bill at a time. Consumers are looking for ways to save, too, and when a green product offers that, it sells.

But deep in our hindbrains, a couple generations brought up in this post-Silent-Spring culture are not unwilling to look for other reasons to embrace eco-friendly products, now that they cost as much as traditional equivalents. The Lorax has made us more receptive to the idea of being more planet-friendly, and we feel good about our newfound acceptance of green practices and products. A number of research reports say consumers prefer green window cleaners, recycled carpet, and green bug spray -- products that don't save money on electric bills -- so long as they don't cost more at check-out.

And that evolving acceptance has wider ramifications. Take a look at a random sample of news out last week:

• Information Management Online analyzed the agreement between the U.S. government and Wal-mart to both "start tracking the sustainability profile of their suppliers as well as their products and services." That's $800 billion in products that will now be scrutinized for environmental impact.
• The Financial Times takes a look at ethical investing in retail and concludes, "What started out in 1984 as a quixotic experiment has now turned into a big business, as investors not only intensify their scrutiny of corporate practice, but step forward to exercise their voice and shape corporate behaviour."
• Crain's Detroit Business reports on research revealing "80 percent of businesses have taken steps toward sustainability" in southeast Michigan. And if I may be so bold, as goes southeast Michigan, so goes the nation.
• A commercial real estate company is bragging that its sustainability efforts are equivalent to planting 9 million trees or taking 4,500 cars off the road. For 108 properties, "the estimated total investment to optimize sustainability performance in these properties is about $59 million. Resulting annual savings from the investment will be about $19 million."

The sea change here is that alternative has become mainstream, that yesterday's Greenpeace activists are today's corporate sustainability officers and LEED accredited professionals. Tomorrow, the world.

Photo: green tide by Adamwithoutanyhands, used under a Creative Commons license.

PPG paper pushes products for LEED points

Paint-maker PPG Industries just released a white paper to help architects, developers, and contractors specify PPG products when seeking LEED (and other green) certifications. Yes, it is basically a big eight-page ad, for example:

As a manufacturer of several national paint brands, PPG has products for all types of interior surfaces that comply with the VOC criteria of Green Seal GS-11, GC-03, and the South Coast Air Quality Management District (SCAQMD), Rule 1113.

When comparing proposed versus baseline energy consumption, fenestration types, u-factor, solar heat gain coefficient (SHGC) and visual light transmittance (VLT) are key energy model inputs. PPG manufactures various architectural glasses that meet design objectives and contribute to the environmental performance of an integrated, energy-efficient building envelope.

Duranar and Superl II ULTRA-Cool coatings for roof and side wall metal assemblies are most applicable for this green building practice. ULTRA-Cool coatings contain IR-reflective pigments that reject solar energy and reduce surface temperatures in a palette of climate-appropriate colors.

But I can't sneer at "advertising" too much. There is actually good info here if you are looking for the right product for your green projects. Just make sure you look at the info from PPG's competitors, too.

Gov't review of pesticides may hit L&G products

The EPA has ordered a new review of a slew of weed killers, some of which (including a widespread one, Atrazine) are used in lawn and garden products. For the science of the issue, check out Chemistry World's report. For two different opinions, there's EPA revisits atrazine - finally and Alarmists unfairly target crucial agricultural tool.

EPA updates Top 20 Green Retailers list

The EPA has announced its updated Top 20 Retailer Partner Ranking for its Green Power Partnership program. First on the list is Kohl's, with Lowe's coming up in sixth place. According to the EPA:

Top Partner Rankings highlight the annual green power purchases of leading organizations within the United States and across individual industry sectors.

Here's the Reuters article, looking mainly at Kohls.

Dollars from dachniks?

With housing starts still in the tank, maybe builders should set their sights a little lower ... at the market in dachas, small country homes, and cabins. If anyone has some disposable income in this economy, it may be the dachniks. You can take your inspiration from this survey of five modern cabins from Dwell.

Green carpet news round-up

There's been a slew of news and features recently focussing on sustainable carpets:

InterfaceFlor has received certification to the NSF/ANSI 140: Sustainable Carpet standard for two products. A plant in Thailand has also been certified.

Two New Zealand wool makers are finding U.S. based partners -- including CCA Global -- to manufacture sustainable organic carpet.

A London-based investment firm has bought a minority stake in an Italian carpet-fiber maker in order to invest in recycled fiber.

Grist magazine has an interview with Ray Anderson, founder of carpet maker Interface, about sustainability in manufacturing.

Energy-efficient window line announced

Kolbe has a new series of windows out, the Windquest EP line, that the company says exceeds 2010 Energy Star criteria for all climate zones in the United States. The line is available as casement, awning and studio windows.

According to a Kolbe press release,

These windows achieve energy performance ratings that put them in the top tier in the industry with U-Values of 0.18/.19 and R-values of over 5, along with Solar Heat Gain Coefficient of .23. These insulating values are nearly twice as good as those currently required by Energy Star. Our units allow for a maximum air infiltration of only .01 cubic foot per minute, which is 30 times better than the industry standard.

Windquest EP windows come standard with a special combination of high-performance LoE coatings on the glass to optimize U-value, visible transmittance, solar heat gain coefficient, and external appearance.

In an interesting marketing note, I see that Kolbe is pushing this news on its Facebook page.

Stimulus smart grid money heads into home channel

Last year the power companies were predicting new smart grid technology and hyper-efficient appliances. GE, for example, is pushing this tech, no surprise, seeing as the company stands to sell a lot of new smart meters. Well, the Obama administration is using $3.4 billion in stimulus money to help that trend along.

While most of the cash is going to a wide range of power companies, $19.3 million of that is going to the home channel's own Whirlpool Corp. to help spur the creation of smart appliances such as dryers. These machines will be able to read the electric grid in order to regulate power use and save money, for example, by turning on when electricity is cheaper.

Here's what Whirlpool exec VP Bracken Darrell said at the Energy Efficiency Global Forum & Exhibition in Paris last April:

By 2015 we are prepared to make ALL the electronically controlled appliances we produce, ANYWHERE in the world, capable of receiving and responding to a signal requesting curtailment of the appliance’s energy consumption. These products will also be capable of providing the consumer with contemporaneous information about their energy consumption. Whirlpool would also require any manufacturer that is licensed to use the Whirlpool brand to add similar capability to products bearing the Whirlpool brand.

I have to count myself unconvinced, though, so far. Are consumers going to be happy leaving their wet laundry in the drier until 3 am, when the electric rates go down? What if they have another two loads to dry after that? And will consumers want their clothes to sit in a ball in the drier getting wrinkled from 4:30 am until the consumer gets around to taking them out two or four hours later? I look forward to seeing how the engineers at Whirlpool tackle these problems. $19.3 million says they'll think of something.

New LEED for Homes Provider in Florida

E3 Building Sciences, a company that helps certify houses under the LEED for Homes standard, was named last week as one of only 36 LEED for Homes Providers in the United States. Check out E3's green building Web site:

Green building is more than a trend, and we believe that “green building” represents a fundamental shift in awareness with regard to high-performance buildings — both in the commercial and residential sectors. ... Whether you're an architect, engineer, builder, or future home owner, we can walk you through the process of certifying your project green.

Trade group lobbies Senate for clean energy

Efficiency First, a trade advocacy non-profit, is asking the Senate for prompt action on the American Clean Energy & Security Act.

As new energy business leaders from across the country, we fully support the legislation’s goals: to create clean energy jobs, achieve energy independence, reduce global warming pollution and transition to a clean energy economy.

The trade association includes contractors, energy companies, and building product vendors including BASF and Panasonic.

Hat tip: California Building Performance Contractors Association

Renaissance Lighting earns Energy Star label

Renaissance Lighting, who I blogged about last year, has earned Energy Star qualification for its newest downlight LED fixtures. According to Renaissance, the new recessed downlight fixtures deliver at least 35 lumens per watt and meet other Energy Star requirements for efficiency, light levels, and color.

Making old homes more energy efficient

The National Trust for Historic Preservation has launched a Weatherization Guide for Older and Historic Buildings. The site includes some interesting advocacy for keeping historic windows in place:

Going green is about more than just energy performance. To determine real environmental impacts, one must take into account the embodied energy of the new and existing windows, the environmental impacts of manufacturing new products, and the expected lifecycle of the product. Embodied energy includes the energy required to extract the raw materials, transport them, make them into a new product, ship the product, and install it. Existing historic windows have all of this energy embodied in them. Tearing out historic windows for replacement units not only wastes embodied energy, it requires additional energy to remove and dispose them. This is on top of the energy required to create and install the new windows.

Another place to get your green news fix

I can't believe I haven't linked to Chain Store Age's "Green 4 Retail News" page. And I've been the CSA managing editor for almost a year now! D'Oh! Well, check it out, and keep coming back for even more green retailing news. It's in my blogroll on the right if you forget.

New green LBM dealer plans to launch 25-unit chain

California developer and entrepreneur Rich Rifkin is launching a chain of eco-friendly lumber and building material units in California. The chain, New Home, has started a Web site and gotten some press. The first store will open in Dublin, Calif., in January. Eventually, Rifkin plans to push the chain throughout California and eventually the United States, according to reports. The company Web site mentions plans to open 10 in the San Francisco Bay area alone.

Building material vendor promotes tax credit angle

More and more manufacturers are pushing their green products, especially if those products can be used for tax credits. Thanks to the stimulus legislation recently passed -- specifically, the American Recovery and Reinvestment Act -- manufacturers are looking for ways to raise consumer awareness.

So it is with building material maker Typar, with a sustainability page on the company Web site as well as a new press release (PDF format) featuring products like the company's "Weather Protection System," a building wrap that can reduce your tax load:

Through the ARRA, homeowners can receive tax credits amounting to 30 percent of the cost up to $1,500 of energy-efficient improvements made to an existing home. Home builders, too, can benefit, receiving $2,000 in tax credits for building a home that saves 50 percent of the heating and cooling energy used by the average home of similar size; manufactured home builders can receive $1,000 in tax credits for the same heating and cooling energy savings. And, commercial builders, designers and building owners can receive $1.80 per square foot of the structure in tax credits for building envelope improvements that reduce heating and cooling energy by at least 10 percent.