06 February 2009

Insert your own 'soy' joke here

Fomo Products, a sealant and adhesive maker, has a new line of insulation made of 10 percent soy. According to a press release I got this week (there's no online version I can find, so sorry, no link), the eco-friendly plusses include:
  • Benefits the atmosphere by replacing one pound of petroleum-based polyol with one pound of soy-based polyol resulting in a 5.6 pound CO2 increase. [sic -- I think they mean "decrease"?]
  • Stops air infiltration to increase energy savings and decrease HVAC costs.
  • Blocks out allergens and pollutants from entering buildings, improving indoor air quality
  • Contributes to LEED credits and ENERGY STAR® certification.

The company is eager to brag about its green cred -- the graphic with this post came from the company's e-mail press release. But I have to say, the grammar purist in me wishes they had put in a comma and lowercased the 'R': "Soy, you want to start a revolution?" Or even better, give it the whole nine Beatles and go with "You soy you want a revolution!"

Although I suppose not, since too many people who got the reference would have responded, "Don't you know that you can count me out."

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