Green retail, flea markets, and the ‘buy local’ movement

Whether it’s “locavores” eating local produce, architects and builders sourcing materials locally to meet environmental standards, or people who want to support the local economy, individuals and businesses alike seem to be moving towards buying local products of all kinds. How far the trend will go and what effect it will have long term on local businesses is difficult to predict, but the trend does appear to have real potential for small business owners of all kinds, including vendors at swap meets and flea markets.

Check out my entire article on FleaMarketZone.com.

In a down economy, fewer are willing to spend on green furnishings

Furniture shoppers are less willing to spend on eco-friendly furniture, says Furniture Today, reporting on the Sustainable Furnishings Council's 2010 Green Home Furnishings Consumer Study. Evidently, big ticket spenders are harder to find these days, and only 4 percent of consumers say they are looking to buy green home furnishings. The survey suggests that educating shoppers about green home furnishings should be a priority, given the current low levels of consumer knowledge.

While in the past about 10 percent of respondents have said they would be willing to spend more on eco-friendly products in general, now that's dropped to just 5 percent.

Farmers markets for friend and faux

Local farm markets are eco-friendly on several fronts. They generally use less pesticide, so they are less polluting. They bring food to consumers over tens or hundred of miles, not thousands — that decreases the carbon impact of shipping produce from other states and continents. Indie farmers are more likely to grow heirloom varieties, not monocultures bred for transport and consistency of appearance over taste — that increases biodiversity and resistance to plant disease.

More to the point, customer awareness of these issues is rising, and consumer demand for organic produce is on the rise. So, attracted to the higher prices that organics can now demand, farmers' markets are on the upswing. And so are con artists hoping to cash in on the trend.

NBC News' LA team took a look at farmers markets recently, and found that some farm market vendors are buying wholesale non-organic produce and reselling it as "organic." In some cases, the "farm" in question were just fields of weeds. NBC offered three tips for identifying true farmers at your local market:

• Try to get to know a few vendors really well. Ask where their farm is located, how long they've been farming, how they handle pest and disease issues. See if they're listed on sites like LocalHarvest -- not all farmers are, but it doesn't hurt to check. Ask them the specific variety of whatever produce they're selling. If they really grew it, they should be able to tell you that those are 'Emerite' filet beans, not just "green beans."
• Look over the display. Really look. This is a great tip from Homegrown Evolution. Are all of the tomatoes the exact same shape and size? Do the apples have that waxy supermarket look? Are the cucumbers all perfectly uniform? Are they selling "local" watermelon in Detroit during the first week of May? If so, they probably went to the warehouse club and bought produce to sell at a premium at the farmer's market. Steer clear.
• Know what's in season! If you see watermelon in April or peppers in December in Minnesota or Michigan, chances are good that they have not been grown locally. While some farmers have large heated greenhouses to grow produce year-round, not all do, and it pays to ask questions if the vendor is displaying a lot of out-of-season produce.

And here's another sign that there's a buck to be made selling faux organic produce: Supermarkets are setting up "Farmers Markets" in their parking lots!

You know that LED products have arrived ...

... when spammers put adverts for LED lanterns in your in-box!

LED lantern e-mail spam. (click to enlarge)

Eco Choice Awards tap three green gifts

The Eco Choice Awards were announced this month at the New York International Gift Fair. Three new products were singled out:

Most Innovative: Emerson House by Brinca Dada. A dollhouse with 23 LED lights powered by solar panels.

Most Sensitive Use of Materials: On The Rocks by Sea Stones. Stone “ice” cubes keep drinks cold without diluting them, and are made of repurposed stone and FSC-certified wood.

Most Sellable: Kitchen Basics by Bambu. Kitchen tools made of renewable, certified organic bamboo.

This dollhouse features LED lights powered by solar panels.

Canadian big-box retailers to meet at eco-summit

Wal-Mart Canada has invited its competitors and other companies to a green business conclave to be held just before the Winter Olympics. Companies who have agreed to attend include Coca-Cola Canada, Colgate-Palmolive Canada, and McDonald's Canada, as well as rivals Canadian Tire and Home Depot Canada. Altogether, 300 executives from business, government, and non-profits will be there.

Here's what Wal-Mart Canada CEO David Cheesewright in a Vancouver Sun op-ed:

Wal-Mart Canada will host some of Canada's top business executives, non-profits and government leaders at the Wal-Mart Green Business Summit in Vancouver. There are two concepts driving the summit. The first is that by demonstrating the business case for more environmentally sustainable business practices, whether lower costs because of greater efficiencies or greater sales because of increased green product, we can show business that green should not be seen as a new set of restrictions: It is a world of opportunity. This will move business to change faster than any regulations can. The second concept is that collaboration is a must. The planet does not have time for all of us to work in silos, wasting time and money recreating more sustainable business practices. We must share green knowledge.

The event, timed to build on publicity from the winter games, seems to be equal parts marketing hoopla and serious summit. Check out the statement from Canadian Tire, as cited in the Environmental Leader:

Competitor Canadian Tire said it viewed its participation in the summit as a platform to discuss its “leadership position” in sustainability.

A little combative, sure. But if big companies are jockeying to be king of the green retail mountain, that's progress, right?

Paint maker announces plan to reduce emissions

Sherwin-Williams, the biggest U.S. paint company, has announced that it will reduce greenhouse gas emmisions by 4 percent from 2007 to 2012.

Explosion of expos

The local home show has long been a staple of home improvement professionals at convention centers around the country. I bought my first ladder at a home show, myself. But there is a new, eco-friendly twist to the phenomenon: the green expo. More and more of these are popping up. Consider these events, to pick a few:

• Living Green Expo, in southern New Jersey.
• Northern Green Expo, in Minneapolis. 
• Go Green Expo, in seven-plus cities, including New York.
• Idaho Green, in Boise.
• Greenbuild, in Phoenix in 2009, Chicago in 2010.

If you are thinking about exhibiting at one of these events, whether a trade show or a home show, your cred goes up if you keep your own booth as environmentally friendly as your product. To that end, here's some advice for attending green shows:

• Make sure give-aways are actually likely to be useful, and make them from recycled materials. Use canvas bags, not plastic.
• Give out information on CDs or flash drives. If you have to use paper, use recycled paper and avoid coatings that are hard to recycle.
• Design your booth components to be reusable and recyclable.

And in the Do-As-I-Say-Not-As-I-Do Department, here's a Web page with the promising title, "Green tips for exhibitors" -- but the page offers only this:

For this years show National Funeral Exhibitions will be encouraging exhibitors and suppliers to improve environmental performance. An information sheet giving simple and practical green advice will be distributed to all exhibitors.

Translation: Nope, no info online, but we have eco-tips for you printed on dead trees. Epic Fail, as the kiddies say.

Photo hat tip: Alternative Consumer.

Denim: the last straw in insulation

I've blogged before about using straw as insulation, and straw construction is still in the news. But Habitat for Humanity is putting an even more unusual organic fiber to use in new houses: denim. The charitable organization has been recruiting college kids in drives to collect used jeans -- for example, in West Virginia, South Dakota, and Kentucky (see photo) -- which are then recycled into insulation. Check out this article on the program in Agweek, and the campaign's official site. And, surprise surprise, the denim drive is co-sponsored by the Cotton Inc. people: good press for cotton companies, and warm houses for the poor. The denim is made into insulation by Bonded Logic.

The green wave breaks

When you look up from the individual grains of sand -- LEED certification, carbon offsets, Energy Star, recycling -- and you really see the wide beach, you can't help but notice the tide of changing attitudes coming in at last.

I remember when the only environmental issues in retail were those forced on business by activist groups such as PETA and the Rainforest Action Network. Ten years ago, the most controversial environmental issue in home improvement was sustainable forestry, and when Home Depot decided to source products made from certified wood, it was big news -- but retailers had to be harangued into it.

What a difference a recession makes. Businesses are looking for ways to cut costs, and suddenly everyone wants to save the planet, one utility bill at a time. Consumers are looking for ways to save, too, and when a green product offers that, it sells.

But deep in our hindbrains, a couple generations brought up in this post-Silent-Spring culture are not unwilling to look for other reasons to embrace eco-friendly products, now that they cost as much as traditional equivalents. The Lorax has made us more receptive to the idea of being more planet-friendly, and we feel good about our newfound acceptance of green practices and products. A number of research reports say consumers prefer green window cleaners, recycled carpet, and green bug spray -- products that don't save money on electric bills -- so long as they don't cost more at check-out.

And that evolving acceptance has wider ramifications. Take a look at a random sample of news out last week:

• Information Management Online analyzed the agreement between the U.S. government and Wal-mart to both "start tracking the sustainability profile of their suppliers as well as their products and services." That's $800 billion in products that will now be scrutinized for environmental impact.
• The Financial Times takes a look at ethical investing in retail and concludes, "What started out in 1984 as a quixotic experiment has now turned into a big business, as investors not only intensify their scrutiny of corporate practice, but step forward to exercise their voice and shape corporate behaviour."
• Crain's Detroit Business reports on research revealing "80 percent of businesses have taken steps toward sustainability" in southeast Michigan. And if I may be so bold, as goes southeast Michigan, so goes the nation.
• A commercial real estate company is bragging that its sustainability efforts are equivalent to planting 9 million trees or taking 4,500 cars off the road. For 108 properties, "the estimated total investment to optimize sustainability performance in these properties is about $59 million. Resulting annual savings from the investment will be about $19 million."

The sea change here is that alternative has become mainstream, that yesterday's Greenpeace activists are today's corporate sustainability officers and LEED accredited professionals. Tomorrow, the world.

Photo: green tide by Adamwithoutanyhands, used under a Creative Commons license.

PPG paper pushes products for LEED points

Paint-maker PPG Industries just released a white paper to help architects, developers, and contractors specify PPG products when seeking LEED (and other green) certifications. Yes, it is basically a big eight-page ad, for example:

As a manufacturer of several national paint brands, PPG has products for all types of interior surfaces that comply with the VOC criteria of Green Seal GS-11, GC-03, and the South Coast Air Quality Management District (SCAQMD), Rule 1113.

When comparing proposed versus baseline energy consumption, fenestration types, u-factor, solar heat gain coefficient (SHGC) and visual light transmittance (VLT) are key energy model inputs. PPG manufactures various architectural glasses that meet design objectives and contribute to the environmental performance of an integrated, energy-efficient building envelope.

Duranar and Superl II ULTRA-Cool coatings for roof and side wall metal assemblies are most applicable for this green building practice. ULTRA-Cool coatings contain IR-reflective pigments that reject solar energy and reduce surface temperatures in a palette of climate-appropriate colors.

But I can't sneer at "advertising" too much. There is actually good info here if you are looking for the right product for your green projects. Just make sure you look at the info from PPG's competitors, too.

EPA updates Top 20 Green Retailers list

The EPA has announced its updated Top 20 Retailer Partner Ranking for its Green Power Partnership program. First on the list is Kohl's, with Lowe's coming up in sixth place. According to the EPA:

Top Partner Rankings highlight the annual green power purchases of leading organizations within the United States and across individual industry sectors.

Here's the Reuters article, looking mainly at Kohls.

Building material vendor promotes tax credit angle

More and more manufacturers are pushing their green products, especially if those products can be used for tax credits. Thanks to the stimulus legislation recently passed -- specifically, the American Recovery and Reinvestment Act -- manufacturers are looking for ways to raise consumer awareness.

So it is with building material maker Typar, with a sustainability page on the company Web site as well as a new press release (PDF format) featuring products like the company's "Weather Protection System," a building wrap that can reduce your tax load:

Through the ARRA, homeowners can receive tax credits amounting to 30 percent of the cost up to $1,500 of energy-efficient improvements made to an existing home. Home builders, too, can benefit, receiving $2,000 in tax credits for building a home that saves 50 percent of the heating and cooling energy used by the average home of similar size; manufactured home builders can receive $1,000 in tax credits for the same heating and cooling energy savings. And, commercial builders, designers and building owners can receive $1.80 per square foot of the structure in tax credits for building envelope improvements that reduce heating and cooling energy by at least 10 percent.

A green checkered flag?

Laticrete is eager to boost its sponsorship of the Volkswagen Jetta TDI Cup racing series, featuring cars that "run on clean biodiesel fuel." That's a photo of Laticrete-sponsored driver Taylor Broekemeier above.

But isn't green racing like the hot-dog-eating contest in which all the buns are whole wheat? That is, something inherently bad, but now somewhat less so? Well, far be it for me to be sanctimonious -- let he among us who has never ordered a diet soda along with a big steak cast the first stone. According to a Laticrete press release, "The racing season will offset 2,358 pounds of carbon emissions by running on clean biodiesel fuel as opposed to regular gasoline. In addition, the carbon footprint of the series is offset by VW and Carbonfund.org by new forestation projects in Northeast Louisiana."

Maybe you can can burn fossil fuels in the service of entertainment and still feel good about it.

Web site offers green tax incentive info

Check out the Tax Incentives Assistance Project, a Web site put out by a partnership of non-profits. The top news item includes a link to informational fliers in PDF format -- the site urges businesses to put their own logos on the fliers and hand them out.

Whirlpool touts EcoKitchen

Whirlpool is packaging many of its energy efficient and eco-friendly products into one Eco-Kitchen line. According to a company press release:

“There are definitely some kitchen appliances which are more ‘green’ than others,” said Tomas Diaz, Whirlpool brand marketing director. “We created the Eco Kitchen to help families minimize their energy and water consumption, offering consumers some simple ways to help the environment.”

The Eco Kitchen, which includes the Resource Saver refrigerator, Resource Saver dishwasher, Velos SpeedCook oven and Energy Save range, is the brand’s most energy-efficient kitchen ever, said Whirlpool.
You can read the Money Pit's take on it as well.

Insert your own 'soy' joke here

Fomo Products, a sealant and adhesive maker, has a new line of insulation made of 10 percent soy. According to a press release I got this week (there's no online version I can find, so sorry, no link), the eco-friendly plusses include:

• Benefits the atmosphere by replacing one pound of petroleum-based polyol with one pound of soy-based polyol resulting in a 5.6 pound CO2 increase. [sic -- I think they mean "decrease"?]
• Stops air infiltration to increase energy savings and decrease HVAC costs.
• Blocks out allergens and pollutants from entering buildings, improving indoor air quality
• Contributes to LEED credits and ENERGY STAR® certification.

The company is eager to brag about its green cred -- the graphic with this post came from the company's e-mail press release. But I have to say, the grammar purist in me wishes they had put in a comma and lowercased the 'R': "Soy, you want to start a revolution?" Or even better, give it the whole nine Beatles and go with "You soy you want a revolution!"

Although I suppose not, since too many people who got the reference would have responded, "Don't you know that you can count me out."

New video for VOC-free wood restorers

Remember all those hours as a kid playing with Play-Doh? With my three-year-old often up to the elbows in it, I couldn't help but be reminded of modeling clay when I saw the video for WoodEpox, a wood reconstruction product that you can shape and carve to repair gaps and holes in damaged wood. The maker, Abatron, is promoting WoodEpox and its sister product, LiquidWood, a wood strengthener, with a new video.

The products are being touted as green because they contain no volatile organics and emit no foul smell. WoodEpox is kind of sticky, though, and not as easy for kids as Play-Doh -- the company recommends disposable gloves and rubbing alcohol to smooth it out. Here's the company's video.

If you want your own DVD of the video, just ask.

Water-saving faucets to Moen for

Fixture maker Moen has launched a Web page focussing on water conservation, sustainability, and presenting a green face to the world. The site boasts of the company's green efforts, lists earth-friendly products, and includes industry associations and company policies.

There's also a video, but seeing as this is a family-friendly blog, I won't comment on its porno-style soundtrack or the sexy shower scenes. :-)

New online tool cuts catalog waste

I got an interesting e-mail message from Betsy Scherzer, a public relations person, commenting on catalog waste. She writes, "Michael, in the past two weeks I’ve received five duplicate catalogs from Crate Barrel – not to mention dozens of other duplicate catalogs from other major retailers. While I actually enjoy receiving some catalogs, I HATE seeing the WASTE by sending two in the same day or dozens of duplicates all in a given month."

She suggests an online tool to help ensure that you don't get duplicate copies of catalogs. Retailers can use a new IT solution to prevent duplicate mailings, mis-addressed mailings, and bogus online requests. This tool is Melissa Data's NCOALink SmartMover. This Web service tool lets businesses and mail houses keep customer lists current by matching them to the weekly updated USPS NCOALink change-of-address file.

Betsy also offers some factoids to help keep you awake at night worrying about catalog waste:

• Over eight million tons of trees are consumed each year in the production of paper catalogs.
• Nearly half of the planet’s original forest cover is gone today. Forests have effectively disappeared in 25 countries, and another 29 have lost more than 90 percent of their forest cover.
• Deforestation contributes 20 percent to 25 percent of all carbon pollution, causing global climate change.
• More than one billion people living in extreme poverty around the world depend on forests for their livelihoods.
• There are other significant environmental effects from the catalog cycle. The production and disposal of direct mail alone consumes more energy than three million cars.
• The manufacturing, distribution, collection and disposal of catalogs generates global warming gases as well as air and water pollution. Reducing the number of unwanted catalogs that are mailed will help the environment.

Food for thought as we lug pounds and pounds of paper mail from our mailboxes to our homes.