15 July 2009

The art of recycling at retail

The paradox of making beautiful things from trash existed long before the green movement gained the momentum it has today. But as appreciation of the environment has grown, recycled art has become mainstream. So much so, in fact, that retailers are taking advantage of the trend in several ways.

Some retailers are selling recycled art. Home Depot offers a swing sculpted of used tires. Look at these lovely drawer and cabinet pulls made of recycled glass and pottery. Here's a directory with many recycled art product links.

Canadian home center Rona recycled an Apple iPod billboard to cleverly promote its paint recycling program (photo above).

And retailers are using recycled art in window displays. A Whole Foods in Hawaii offers a sea and surf theme. An English coffee shop window has a bug theme. And this blogger has two examples in Seattle.

For retailers seeking to wear their green cred on their sleeves, consider using art to make the case.

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