In a down economy, fewer are willing to spend on green furnishings

Furniture shoppers are less willing to spend on eco-friendly furniture, says Furniture Today, reporting on the Sustainable Furnishings Council's 2010 Green Home Furnishings Consumer Study. Evidently, big ticket spenders are harder to find these days, and only 4 percent of consumers say they are looking to buy green home furnishings. The survey suggests that educating shoppers about green home furnishings should be a priority, given the current low levels of consumer knowledge.

While in the past about 10 percent of respondents have said they would be willing to spend more on eco-friendly products in general, now that's dropped to just 5 percent.