06 August 2008

Moen pushes array of environmental initiatives

Moen, the plumbing fixture maker, is really making a polished push to promote its environmental position. Of course, there are water-saving new products, but the PR program includes videos and a sustainability brochure.

To the company's credit, there is substance behind the glitz, too. Last month Moen joined the EPA's WaterSense program and the U.S. Green Building Council.

Full disclosure: Moen sometimes sends candies in its press releases, and I eat them. Except for the atomic fireballs; those things are nasty!

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