A green too far?

I can't help wondering, when I see something like this, if the green movement -- of which I am obviously a fan -- can't be taken just a bit too far. I just found out that there is a Green Travel Hub, where you can buy vacations that let you "Stay in a Green Hotel, Rent a Hybrid Car or Offset your Carbon Footprint!" (caps and exclamation point in the original) You can even enter the Dream Green Vacation contest.

Well, if you want to travel guilt free as your jet to Baja California spews greenhouse gasses into the atmosphere, here's an option for you. :-)