11 September 2008

Survey: Seniors are early adopters

ICOM Information & Communications, a marketing solutions company that conducts consumer surveys, reports that older consumers are the ones most likely to be buying green products.
Both male and female groups 55 years and over reported above average usage of environmentally friendly home goods. Leading the way was the 55-59 year-old female demographic, who was more than twice as likely as the average consumer to use green products. Males 65-69 years old were second, more than 1.7 times as likely to use than the average American.

In total, 62 percent of respondents said that they use some kind of environmentally friendly product. Now, you have to figure that some of those polled said they did even if they don't, seeing as these days some people feel a certain level of cultural pressure to be eco-aware. But that's still a pretty huge number of folks who are voting with their wallets to go green.

Visit the ICOM Web site for more on the survey.

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